Services

Services provided by Trailhead, the consulting and advisory practice of Alex Rosenfeld.

Services

Trailhead is particularly focused on working with post-seed and Series A start-ups that are seeking COO-type support, but perhaps aren't quite ready to bring on a full-time COO.

Trailhead also welcomes engagements with growth stage and established companies, as well as investment firms, that are looking for someone to tackle specific, relevant projects in the realm of tech and media, including companies and firms that would benefit from having someone on the ground in Los Angeles.

Areas where Trailhead can be helpful include, but are not limited to...

 

Finance

Building operating budgets and financial models. Forecasting cash burn and needs. Analyzing performance. Managing cap tables and equity incentive plans.

Fundraising

Identifying, targeting, and connecting with investors. Preparing for investor meetings and due diligence. Negotiating, documenting, and closing financings. Managing existing investors, including board meeting preparation.

Operations

Setting up internal processes and systems, including payroll and benefits. Launching new markets and verticals. Office space and real estate matters. Project management. Selecting and managing external service providers.

 

Product

Product strategy. Product management and development. User experience and testing.

Strategy

Industry research. Competitive analysis and positioning. Exploring business models and monetization. Go-to-market planning. Business development.

Team

Determining staffing needs. Optimizing recruiting and onboarding processes. Calibrating initial and ongoing compensation strategy.

 
 

Other

Exploring strategic options, including M&A. CEO and executive coaching. Investment sourcing, analysis, and execution.